Brief us
The brief is where it starts.
Not the production. Not the shot list. The question beneath both: what does this club stand for that no other club can claim?
Send us what you have. Even a rough outline is enough to start.
Send Your BriefWhat makes a brief ZUZU can use.
We do not need a template. We do not need a deck. We need:
What the club stands for. Not the mission statement. The thing that is true about this club that would not be true of the one down the road.
The right member, specifically. Not “fitness enthusiasts.”
What current content is failing to do. The precise failure.
What you want someone to feel after watching. The before and after.
If you have more, send it. If you have less, start with what you have. The Singular Brief conversation will find the rest.
After you send it.
We read it.
If there is a fit, we respond within two working days to schedule a 30-minute call.
The call is not a pitch. We ask questions.
If the brief is worth developing, we come back with a proposal built on The Singular Brief.
No retainer before anything useful exists.
One brief. That is all we need from you.
Send it rough. We will find the angle.
Send Your BriefOr if you want to understand the process first: See how the work happens →